Advertisement
Sports

Liverpool launch their first NFT digital art collection

Advertisement

Liverpool have taken their first step into the digital collectables market with the launch of their own NFT collection.

Advertisement

After assessing the market over the last 12 months, feedback from fan questionnaires, and engagement with the Spirit of Shankly supporters group, the Reds have linked up with famous auction house Sotheby’s, who have become a market leader in digital artwork and NFTs (non-fungible tokens), with the ‘LFC Heroes’ Club collection also working collaboratively with Liverpool kit supplier Nike.

Nft, Liverpool Nft, Lfc Heroes Club

The drop will also raise funds for the LFC Foundation and their work in the community, including their education and employability programs, inclusion and special educational needs, and disability support. Half of Liverpool’s proceeds from the ‘Legendary’ 1 of 1 auction will go to supporting the LFC Foundation, with an additional 10 percent from the Reds’ limited edition ‘Hero’ sale and 10 percent of all future resale royalties also going to the Foundation.

Advertisement

One of the criticisms of NFTs has been the impact on the environment given the use of blockchain technology that requires considerable energy usage. Liverpool have partnered with Polygon for their initial three-day sale, a blockchain platform that markets itself as eco-friendly, its carbon footprint claimed to be less than that of NFTs minted on other blockchains, such as the popular Ethereum blockchain.

Liverpool Launch Their First Nft Digital Art Collection, Liverpool Nft, Lfc Heores Club

Advertisement

The club has created two categories of digital collectibles – a set of 24 unique ‘Legendary’ 1 of 1 NFTs, and a series of generative ‘Hero Edition’ NFTs that combine multiple player illustrations to produce a unique digital collectible for each fan. The ’Legendary’ and ‘Hero Edition’ digital collectibles will be available to purchase during a three-day sale from Wednesday, March 30 to Friday, April 1. Within the sale window, the ‘Legendary’ 1 of 1 NFTs, which consist of 24 legendary heroes, will be made available to purchase through a live auction.

During the sale, fans will have the opportunity to own a unique randomly generated ‘Hero’ Edition, which will be revealed once the sale comes to an end – like opening a pack of football cards. These will be priced at around £56 with the club stressing that these NFTs are not to be seen as investments and a cap will exist on the amount of blind pack NFTs that can be bought. The club consulted with the Advertising Standards Authority ahead of the launch and the NFTs can be purchased with debit cards and do not require the buyer to use cryptocurrency.

Drew Crisp, senior vice president of digital at Liverpool, said:

The LFC Heroes Club drop is a first-of-its-kind initiative, which seeks to bring a new, exciting and innovative way for supporters around the world to engage with the club. We always strive to adopt new emerging technology for the benefit of fans and clubs, while also being very conscious of our impact on the environment. This is why we have chosen to work with Sotheby’s due to its capability to create NFTs on an energy-efficient blockchain.

Advertisement

“We wanted to create a really accessible collection of NFTs that are truly unique to LFC, and simply give fans an opportunity to explore this new and trending topic, and most importantly, give fans the choice to buy one should they wish.

Advertisement
Advertisement

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement
Back to top button
The Konversation

Adblock Detected

Please consider supporting us by disabling your ad blocker